Marco Schlimpert, SVP Europe and Americas, welcomed guests to the TENCEL™ " Feel Right, Naturally" conference, where innovations were presented and new products and applications were shown. Colleagues from across different departments discussed a range of subjects, from industry innovation, to the benefits of TENCEL™ fibers.

Following a welcome dinner, day one got off to a good start with talks and discussions around Lenzing’s Branding Service, sustainability and innovations in the textile industry. With an emphasis on knowledge sharing, colleagues from different departments, such as marketing, business development and research presented and discussed their sectors. For instance, Sonja Zak, Head of Product Management BM Textiles, talked about innovations in the textile industry, while Peter Bartsch, Head of Corporate Sustainability, highlighted sustainability benefits of TENCEL™ branded fibers.

During Lenzing Day, participants checked out the Branding Service and found out about the different fields of application for TENCEL™ branded fibers in the textiles segment. The Lenzing Day culminated with a visit to the TENCEL™ plant and a tour of Lenzing. Among the guests were representatives of the companies Swarovski and Hugo Boss, who learnt more about Lenzing, and shared thoughts with experts about new products and sustainable solutions in the textile industry. During the "Experience the Wood" dinner at a farmhouse restaurant, guests had the opportunity to exchange information and reflect on the knowledge around innovation.