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Lenzing brings TENCEL™ to Texworld Paris and Première Vison Yarns Paris
Leveraging the gathering of industry value chain partners and customers, Lenzing introduced its new textile specialty brand, TENCEL™, at Texworld Paris and Première Vison Yarns Paris. Participants of both fairs experienced first-hand the unique brand offerings of TENCEL™ at specially curated showcases. Comprehensive exhibits and presentations covering TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, and TENCEL™ Luxe, also enabled participants to learn more about Lenzing’s philosophy behind the emotional and more humanistic B2Me direction.
